Google Ads
Search, Maps, Local Services and YouTube
$900/month
Setup $750, waived with a 3-month commitment
- Reach people searching for you
- Only in the areas you serve
- Local Services Ads, if you qualify
- Calls and forms tracked to the keyword
Ads on Google, Facebook and Instagram that bring calls, not just clicks.
Already paying for ads and cannot tell which ones bring customers? I run Google Ads and Meta ads for established businesses, with one flat monthly fee, never a percentage of your spend. Running ads for the first time? The free review tells you where to start and with what budget.
Free written report in 2 business days. No call needed.
- Flat fee from $900 a month, up to $10,000 in ad spend
- Month to month, ad accounts in your name
- Reports count calls and leads, not clicks
- Confidential: I never name my clients
Your ads on
Google Search, Maps, YouTube, Facebook and Instagram
Google Search, Maps, YouTube, Facebook and InstagramLead log
This week
- leads
- 4leads
- calls
- 2calls
- visit booked
- 1visit booked
- Google Search: “kitchen remodel near me”Call, 7 minMon 9:14 AMMon 9:14 AM
- Instagram: Before and after videoQuote requestMon 1:40 PMMon 1:40 PM
- Google Search: “roof leak repair”Call, 3 minTue 8:02 AMTue 8:02 AM
- Facebook: Reminder after a site visitVisit bookedTue 6:55 PMTue 6:55 PM
What you get in the free ads review
A written report on your ads and your market, yours to keep. No call required, no obligation, and I never ask for your logins to do it.
- Who advertises around youWhich nearby competitors run Google Search, Google Maps, YouTube and Facebook and Instagram ads right now.
- What your ads say todayYour live ads, how long they have run unchanged and where the clicks land.
- What your competitors are runningTheir ads, their offers and the pages they send people to.
- Whether your tracking sees real leadsIf calls, forms and bookings are counted. When public data cannot tell, I mark it “to confirm” instead of guessing.
- Selling points you already haveStrengths on your website that your ads do not use yet.
- A starting budget for your marketBased on what your competitors run and what clicks cost where you work. Meta can start at $500 a month; Google usually needs $1,500 or more.
- What I would do in the first 90 daysIn order, adapted to what is actually missing.
Who is advertising around you
Sample, names hidden
| Business | Search | Maps | Meta | Offers |
|---|---|---|---|---|
| You | ||||
| Competitor A | ||||
| Competitor B | ||||
| Competitor C |
Built from Google’s Ads Transparency Center, the Meta Ad Library and your public website. Delivered within 2 business days as a private link and a PDF.
What it cannot show: competitors’ budgets, keywords and results are not public, so I never guess them.
Send me my free ads reviewFrom a sample review
A fictional HVAC company in Plano, Texas. Real reports follow the same format.
First priority
Calls from ads may not be counted
What I saw
The Google Ads tag on the site fires only on the contact form, and I found no call tracking on the phone number. To confirm inside the account.
What I would do
Confirm, then track calls from ads and from the site before spending more.
Second priority
The same ads for 26 months
What I saw
Google’s Ads Transparency Center shows the same three ads running unchanged since August 2024, with no offer or price.
What I would do
Rewrite them around same-day service and financing, both already on the website.
Third priority
Competitors are on Meta, you are not
What I saw
Two of the four nearest competitors run active Facebook and Instagram ads. This business runs none.
What I would do
Test reminder ads for site visitors, starting at $500 a month.
Made for businesses that already sell well
Ads multiply what already works. They do not fix a business that is still finding its footing, so I am picky about who I take on.
A good fit
- Usually $1M or more in yearly revenue
- Can sustain the ad budget for a few months
- Each customer is worth a few hundred dollars or more
- Someone answers new leads the same day
Not a fit
- Wants to test ads for a few weeks
- Wants a guaranteed number of leads
- Wants likes, not customers
Who I work with:Ads for HVAC companiesAds for med spasAds for law firms
Health, legal and financial ads have extra rules on Google and Meta, and lawyers also follow their state bar’s rules. I build campaigns inside those rules from day one, so ads get approved and stay live.
Two channels, two different jobs
Google Ads
Catches people already searching
Someone types “water heater replacement” or “dental implants cost” and your ad is there, with a button to call. Search ads, Maps and Local Services Ads when your business qualifies. Best for urgent needs and buyers ready to act.
Meta Ads
Reaches people before they search
Facebook and Instagram ads put your work in front of the right people in your area, and remind visitors who left your site without calling. Best for visual work, new offers and things people do not search for yet.
Together, Meta builds the demand and Google catches it when those people search. Each month I move the budget toward the channel that brings paying customers at the lower cost, based on the sales you report or your CRM, not just cheaper leads.
What I do for you
I handle the setup and the weekly work. You approve ads and answer leads.
Setup, before the first dollar is spent
- A review of your ads and your competitors’
- Call, form and booking tracking, tested
- Campaigns, keywords and ad copy for your services
- Image ads made from your photos and logo
- A landing page check, with what to fix first
Every month
- Budget and bid adjustments every week
- Wasted search terms cut every week
- Fresh ads when the old ones wear out
- A plain-English report: leads, calls, cost per lead
- A monthly call to plan the next test
Your part
- Approve new ads, about 30 minutes a month
- Answer leads the same day. This part is daily, and it decides most of the results
- Tell me which leads became customers
Flat prices. Never a percentage of your ad spend.
Your ad budget goes straight to Google and Meta, on your card, in your accounts. My fee stays the same as your budget grows, up to $10,000 a month in ads, so I never gain from telling you to spend more.
Meta Ads
Facebook and Instagram
$900/month
Setup $750, waived with a 3-month commitment
- Reach people before they search
- Image and video ads from your photos
- Reminders for your site visitors
Google and Meta
Save $300/moBoth channels, one plan, one report
$1,500/month
Setup $1,200, waived with a 3-month commitment
- Meta builds demand, Google catches it
- Budget moves to what brings customers
- One report with every lead
Your total starts around $1,400 a month with Meta ($900 plus $500 in ads) or $2,400 with Google ($900 plus $1,500 in ads). Both channels start around $3,500 ($1,500 plus $500 on Meta and $1,500 on Google). The free review tells you if your market needs more. New landing pages are quoted separately, up front.
- Ad budget
- Set by your market and paid directly to the platforms: Meta from $500 a month, Google usually from $1,500. The free review recommends where to start, and the budget grows only where it brings leads.
- Setup fee
- Pay it and go month to month, or start with 3 months and skip it.
- Above $10,000 a month
- Investing more than $10,000 a month in ads? I quote a custom plan on the call.
Will it pay for itself?
Add your ad budget and my fee, then divide by what one new customer is worth to you.
Example: $1,500 in ads plus $900 for Google Ads is $2,400 a month. If a new customer brings you $1,200 in profit, two new customers a month cover everything. I set this target with you before launch.
Flat fee or percentage of spend? Read the comparison
Leo AgostiniFounder, Cazullo
13 years in marketing. You work directly with me, and I personally review and validate the work before delivery.
Questions owners ask
Do I keep the ad accounts if I leave?
Yes. The Google Ads and Meta ad accounts are created in your name, or I work inside the ones you have. If you leave, the campaigns, the history and the data stay with you, with no fee to leave.
Will you tell other clients that I work with you?
Never. I do not publish who my clients are or share their results, and I never tell one client who else I work with. That is why you will not see client logos here: yours will not show up on anyone else’s page either.
How do you take over from my current agency?
You give me access from your own Google and Meta accounts, and I review everything before changing anything. Campaigns keep running during the handover, so there is no downtime.
What if you are unavailable, or something breaks?
The accounts, campaigns and tracking are yours and documented, so the ads keep running if I am out for a few days. If tracking, a form or the ad billing breaks, I reply and start looking into it within 1 business day, and tell you how long the fix will take once I know the cause. The work is part of the monthly fee.
Will you have time for my account if you also build software?
Yes, because I cap how many accounts I take on. Every account gets weekly adjustments and a monthly call, on a schedule you can see. When I am full, I say so instead of spreading thin.
Is the review really free? What is the catch?
It is how I show my work before you pay anything. If you would rather run the plan yourself or with someone else, keep the report. No pressure either way.
Do you use AI to run my ads?
AI helps me read competitor ads, search terms and results faster. Every change to your account, every ad and every report is decided and checked by a person.
How much should I spend on ads?
It depends on your market. Meta ads can start well at $500 a month. Google usually needs $1,500 or more, and competitive searches like legal or roofing cost more per click. The free review looks at your competitors and click costs and recommends a starting budget. Then I raise it only where it brings leads.
Who pays Google and Meta?
You do, directly, with your own card in your own accounts. I never mark up or handle your ad spend.
Do you guarantee results?
No. Results depend on your market, your offer and how fast leads get a reply. What I promise is the work: tracking that counts real leads, weekly adjustments and an honest report.
How soon will leads come in?
Google search ads usually bring the first calls in the first weeks. Steady costs on both channels usually take 30 to 60 days of learning.
I already run ads. Do I start over?
No. The free review looks at the ads you run today from the outside, using public data. Once you hire me, you add me as a user in your own accounts, I audit them from the inside and keep what works.
Who makes the ads?
I do. I write all the ad copy and design image ads from your photos and logo. For video ads, send me clips from your phone and I edit them into short ads.
What if my website is not ready for ads?
Ads only pay off when the page they land on turns visitors into calls. I check it before launch. If it needs a new landing page, I quote it separately before you spend a dollar on ads.
Is there a contract?
Start with a 3-month commitment and I waive the setup fee. Or pay the setup fee and go month to month from day one.
Get your free ads review
Tell me about your business. Within 2 business days you get a written report on your ads and the competitors around you, with what I would do first. No call required.
Prefer to talk now? Call (424) 340-4151, or write to leo@cazullo.com.
What happens next
- 1Free ads review. Send the form. Within 2 business days you get a written report on your ads and your competitors, with what I would do first.
- 2Plan and quote. If you want to go ahead, a written proposal: which channels, how to split the budget and the price. Nothing is billed until you approve.
- 3Setup. About 2 weeks: tracking, accounts, campaigns and ads. You approve the ads before launch.
- 4First 60 days. The platforms learn from real data. I adjust every week and tell you what I see.
- 5Every month after. Report, call, next test. The budget moves to what brings customers, based on the sales you report.