Straight answers before you spend
What owners ask me before hiring anyone for ads or automation, answered with numbers and sources. Written by Leo Agostini.
- Ads and automationWhy ad leads don't turn into customersThe four places money leaks between the click and the paid invoice, what the research says about reply speed, and how to send real sales back to Google and Meta.Updated
- CalculatorsAd budget calculator for local businessesWork out a monthly Google or Meta budget from the customers you want, your close rate and the 2026 average cost per lead in your industry.Updated
- CalculatorsWhat do missed calls cost your business?Estimate the revenue lost to unanswered calls each month and year, with CallRail’s 2025 missed call rates for home services, legal and healthcare.Updated
- Ads managementLocal Services Ads vs Google Ads: which one first?Cost, control and ranking side by side, how lead credits work since 2024, and what HVAC, plumbing, roofing and law firms should start with.Updated
- Ad rulesCan med spas advertise Botox on Google and Meta?What Google’s October 2025 prescription drug update allows, why keywords still need certification, and how injectable ads get approved on Meta.Updated
- Ad rulesDo Florida lawyers have to file Google Ads with the Bar?Which ads need filing, the 20-day rule and the $250 fee, what is exempt, and how to launch campaigns without waiting on review.Updated
- Ad rulesFlorida roofing advertising rules for insurance claimsThe disclosures section 489.147 requires, the ban on gifts and deductible waivers, contract notices and fines of up to $10,000 per violation.Updated
- Ads managementFlat fee or percentage of ad spend?How ads management is priced in 2026, the math at different budgets and five questions to ask any agency before you sign.Updated