How to give an agency access to your Google Ads
By Leo Agostini, 13 years in marketing. Updated .
Never share your password. In Google Ads, the agency sends a link request from its manager account and you accept it under Admin, Access and security, Managers, without giving it ownership. Analytics, Tag Manager, Search Console and Business Profile each get an email invitation with a limited role. You keep ownership, billing and the right to remove access at any time.
Cazullo manager account ID
426-226-5974
Email for invitations
contact@cazullo.com
What you never need to share
- Your Google password or two-step verification codes
- Your card or bank details
- Ownership of any account
Google Ads
To build, run and adjust your campaigns. This also covers Local Services Ads, which are managed through the same link.
Open Managers in Google Ads(opens in a new tab)- 1Send me your Google Ads customer ID (the 10-digit number at the top of your account). I send a link request from my manager account, 426-226-5974.
- 2Sign in to Google Ads and go to Admin, then Access and security, then the Managers tab.
- 3Under the link request, open Actions and choose Accept. The invitation email also has an Accept request button.
- 4Do not give the manager account ownership. Without it, I manage campaigns but cannot change who has access to your account.
- Access to choose
- A manager link without ownership. If you prefer adding a person instead, invite the email below with Standard access.
- What stays with you
- Your sign-in, your users, your payment method and the right to remove the link at any time from the same Managers tab.
Official instructions: Google Ads Help, link accounts to a manager account
Google Analytics 4
To read which pages and ads bring leads, and to share conversions with Google Ads.
Open Google Analytics(opens in a new tab)- 1In Google Analytics, open Admin.
- 2Under your property, choose Access Management, then the plus button and Add users.
- 3Enter contact@cazullo.com, choose the role and click Add.
- Access to choose
- Marketer, or Editor if I am also setting up events. Neither can manage users.
- What stays with you
- The Administrator role and control of who sees your data.
Official instructions: Google Analytics Help, add users
Google Tag Manager
To install call, form and booking tracking without touching your website code.
Open Tag Manager(opens in a new tab)- 1In Tag Manager, open Admin and choose User Management.
- 2Click Add, then Add users, and enter contact@cazullo.com.
- 3Set account permission to User and give the container Publish permission, then Invite.
- Access to choose
- Account: User. Container: Publish, so tracking can go live after testing.
- What stays with you
- Account Administrator, and the version history to roll back any change.
Official instructions: Tag Manager Help, user permissions
Google Search Console
To see the searches that bring people to your site and catch problems that hurt your ads’ landing pages.
Open Search Console(opens in a new tab)- 1Open your property and go to Settings, then Users and permissions.
- 2Click Add user, enter contact@cazullo.com and choose the permission.
- Access to choose
- Full. It cannot add or remove users.
- What stays with you
- Ownership of the verified property.
Official instructions: Search Console Help, manage users
Google Business Profile
To keep hours, services and photos consistent with your ads, and to connect the profile to your campaigns.
Open Business Profile(opens in a new tab)- 1Go to business.google.com and open your profile.
- 2Choose Business Profile settings, then People and access, then Add.
- 3Enter contact@cazullo.com, set access to Manager and click Invite.
- Access to choose
- Manager. Managers cannot add or remove people or remove the profile.
- What stays with you
- Primary ownership of your profile.
Official instructions: Business Profile Help, add owners and managers
Don’t have a Google Ads account yet?
Create it yourself, in your name, with your own payment method, and then link it as above. An account created by an agency inside its own setup can be hard to take with you later. If you are starting from zero, I walk you through creating it on a call. The same goes for Meta.
Questions owners ask
- Does the agency need my Google password?
- No, and you should never share it. Google Ads links to the agency’s manager account, and every other tool invites the agency by email with its own access level.
- Who pays Google when an agency manages the account?
- Whoever owns the payments profile on the account. Linking a manager account doesn’t change that. Your card stays on your account as long as you don’t move billing to the agency.
- What does ownership mean in a manager link?
- A manager account with ownership can also change who has access to your account. Without it, the agency can run your campaigns but can’t add or remove users. Keep ownership with you.
- How do I remove the agency later?
- In Google Ads, go to Admin, Access and security, Managers, and unlink the manager account. In the other tools, remove the user from the same screen where you added it. Your campaigns and history stay in your account.
Working with me?
These are the exact steps my clients follow after signing. It takes about 15 minutes, and I can walk you through it on a call.