What changed, in numbers

Same budgets, different results. Most of these came from fixing what happens after the click, not from spending more.

Remodeling company, Ads and automationSame $3,000 in ads. Seven signed contracts instead of four.The ads were working. The leads were waiting five hours for a reply. Fixing that nearly doubled the contracts.Ad cost per signed client$750$430
HVAC company, Google AdsAn HVAC company cut its ad cost per job from $400 to $220.Job seekers, parts shoppers and out-of-area calls were eating the budget. Cleaning that up nearly doubled the jobs.Ad cost per job$400about $220
Aesthetic clinic, Meta and Google adsAn aesthetic clinic doubled the consults that actually happened.Lots of conversations, few consults, and a rejected ad. Fixing the ad and the front desk routine doubled the visits.Ad cost per booking$120$75
Accounting firm, Google AdsAn accounting firm got fewer leads and twice the clients.The report showed 50 leads a month. Nobody knew which ones signed. Focusing on the right clients halved the cost per client.Ad cost per client$1,000$500
Auto repair shop, Google AdsAn inherited ad account was counting button clicks as leads.The platform said the account was converting. The front desk said otherwise. The front desk was right.Ad cost per booking$120about $67
Construction company, Automation400 receipts a month. Month-end closing from four days to one.Photos of receipts arrived by text, from five job sites. Now they file themselves, and a person reviews only the doubtful ones.Time to close the month4 workdays1 workday

Real clients. Names and identifying details are withheld, and numbers are rounded. Ad cost figures are media spend only, without the management fee. Results depend on the market and are not a promise of future results.