Google Ads for law firms, measured in signed cases
Legal clicks are some of the most expensive on Google. That is why every keyword, every call and every intake form has to be tracked to a signed case.
Free written report in 2 business days. No call needed.
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Sample ad written for this page, not a real client
- Average cost per click
- $9.87
- Average cost per lead
- $131.63
Attorneys and legal services, Google search averages from the LocaliQ search advertising benchmarks, 2026. Averages, not a forecast for your market.
What works for law firms
Local Services Ads
The Google Screened badge at the top of the results, paid per lead. Often the best first step for a local firm.
Search by practice area
Tight keyword lists per practice area, with wasted searches cut every week. At these click prices, control is everything.
Intake tracking
Calls and forms tracked by source, length and outcome, so the budget moves to what signs cases.
Meta where it fits
Family law and estate planning can work on Facebook and Instagram. For other practice areas, Google comes first.
Attorney advertising rules vary by state bar: disclaimers, no promises about outcomes and care with testimonials. I follow your state’s rules, and you approve every ad before it runs.
Budget and price
Legal clicks cost more, so Google usually needs more than $1,500 a month to learn. The free review recommends a budget for your practice area and city.
My fee is flat: $900 a month for one channel or $1,500 for Google and Meta, never a percentage of your spend. Setup is free when you start with 3 months.
- Month to month, ad accounts in your name
- If you leave, the accounts and history stay with you, no exit fee
- Reports count calls and leads, not clicks
- Confidential: I never name my clients
Intake forms that sort new inquiries by case type and route them to the right attorney.
See the automationQuestions owners ask
Do you follow state bar advertising rules?
Yes. Rules differ by state, so I check yours before writing, and you approve every ad. Final responsibility stays with the firm, as the rules require.
Is a flat fee enough for legal accounts?
Up to $10,000 a month in ad spend, yes. Above that I quote a custom plan, still not a percentage.
Can you track which calls became clients?
Yes, with call tracking and a simple way for your intake team to mark outcomes. That is what lets the ads optimize for cases, not calls.
Leo AgostiniFounder, Cazullo
13 years in marketing. You work directly with me, and I personally review and validate the work before delivery.
Get your free ads review
Tell me about your business. Within 2 business days you get a written report on your ads and the competitors around you, with what I would do first. No call required.
Prefer to talk now? Call (424) 340-4151, or write to leo@cazullo.com.
What happens next
- 1Free ads review. Send the form. Within 2 business days you get a written report on your ads and your competitors, with what I would do first.
- 2Plan and quote. If you want to go ahead, a written proposal: which channels, how to split the budget and the price. Nothing is billed until you approve.
- 3Setup. About 2 weeks: tracking, accounts, campaigns and ads. You approve the ads before launch.
- 4First 60 days. The platforms learn from real data. I adjust every week and tell you what I see.
- 5Every month after. Report, call, next test. The budget moves to what brings customers, based on the sales you report.