Automation and softwareEmergency calls answered even when nobody can pick up, water heater and repipe quotes followed up on their own, and invoices in QuickBooks without retyping.
Tell me the task that eats your week. A written first plan in 2 business days.
A burst pipe at 2:07 AM
A burst pipe doesn’t wait for office hours, and neither does the homeowner. If the call goes to voicemail, the next plumber on the page gets the job, and often the water heater or repipe that follows.
A water heater replacement is often decided the same day. A repipe or a sewer line can take weeks. Both depend on someone following up while the crew is out on today’s calls, which is exactly when it doesn’t happen.
Water heater flushes, annual backflow tests where your area requires them and maintenance plans all come back on a schedule. Without reminders, that steady work goes to whoever reaches the customer first.
Phone notes, then the field software, then QuickBooks. Every retyping costs office time and creates the errors that show up at month end.
An example with round numbers, not a client. The missed call rate comes from CallRail’s 2025 benchmark for home services. Put in your own numbers in the missed call calculator.
Revenue that goes to someone else each month
$5,945
Fixed price, agreed before work starts. You own the accounts, the setup and the data.
Sample messages with made-up names. Yours are written in your voice, and your team approves every one before it goes live.
Starts when: a call or form arrives outside office hours
Within 1 minute
A text asking two questions
Sample text message: Hi, this is Rapid Plumbing. Is water actively leaking right now, and were you able to shut off the main valve? Reply YES or NO and the address.
If it is an emergency
The on-call plumber gets the address, the answers and a call button by text
If it can wait
A booking link for the first slots tomorrow morning, and the lead goes to the morning list
Starts when: a quote for planned work is sent
Same day
The quote with photos from the visit and the financing link
Day 2
A short check-in
Sample text message: Hi James, any questions about the water heater quote? We can usually install within 48 hours of your OK.
Day 5
A call task for the plumber who did the visit
Day 10
A last note, then the quote is marked lost with a reason
Starts when: a date comes up from past work
Every year
Water heater flush reminder to customers whose heater you installed or serviced
Before the due date
Backflow test reminders where your area requires annual testing
Each season
Pre-freeze checks in cold areas, sent before the first cold front
Waking the on-call plumber for a dripping faucet burns people out. Two questions sort a real emergency from a morning job.
When nobody is responsible for following up, planned work waits for the customer to call back, and many never do.
A flush reminder to someone who never had a water heater from you is noise. Reminders should come from real job history.
If your software already does part of this, I set that up first and build only what is missing. What can be connected depends on the tool and your plan with it, so the free review checks it before any price. Names are trademarks of their owners, listed only as tools owners commonly use.
Want more of these calls? I also run Google, Local Services and Meta ads for plumbers.
See ads for plumbing companiesResult from a real client: Remodeling company
The ads were working. The leads were waiting five hours for a reply. Fixing that nearly doubled the contracts.
Yes. The automatic reply asks a couple of questions to tell a real emergency from something that can wait until morning. Emergencies alert the on-call plumber by text with the details, and the rest get a booking link for the next day.
When a call isn’t answered, the caller gets a text from your business number within a minute, with a short message and a way to reply or book. It keeps the customer talking to you instead of calling the next plumber. Business texting in the US requires carrier registration, called A2P 10DLC, and I handle it as part of setup.
Usually, yes. ServiceTitan, Housecall Pro and Jobber already include some texting and reminders, and I set those up first. I build only what they can’t do, like after-hours triage or sending sold jobs back to the ads. What can be connected depends on the tool and your plan.
One workflow, like missed call replies and estimate follow-up, usually takes 1 to 2 weeks. A complete path from new lead to paid invoice usually takes 2 to 6 weeks. You see working pieces along the way.
Each project gets a fixed price in a written proposal, agreed before work starts. The free automation review gives you a written first plan and a price range within 2 business days. An optional monthly plan covers hosting, monitoring and changes.
Leo AgostiniFounder, Cazullo
Building business software since 2022, after 13 years in marketing. You work directly with me, and I personally review and validate the work before delivery.
Tell me about your business and the task that eats your week. Within 2 business days you get a written first plan: what to automate first and a price range. No call required for that; bigger systems get their full scope after a short conversation.
Prefer to talk now? Call (424) 340-4151, or write to leo@cazullo.com.